MOBILE PHONE USERS who have not worked out how to use the Internet might appreciate a tie up between two firms that promises to porn up their pocket with exclusive adult content.

The partnership between American Mobile Ventures and Cherry Media – a “mobile adult provider” – has been created with the aim of producing, developing, and distributing “digital content assets” for phones and other Internet connected devices.

In fact, between them they want to produce over two million of these assets, which – porn or no porn – is a lot of assets.

In the interests of journalistic research we spent the last half hour looking for pornography on the Internet and came up with more than a fistful, making us wonder what this tie up was all about in the first place.

Stumped, we turned to those involved. “In a challenging time for the mobile entertainment industry, we are undoubtedly excited at the brilliantly original nature of this truly complementary partnership,” Jack Cresswell, joint owner of AMV said in a statement.

Although we and just about everyone else in the world might dispute that mobile entertainment is challenged at the moment, that did not stop Cresswell from continuing, albeit in a rather confusing manner.

“Cherrysauce and AMV partnering together become the single most capable provider and publisher of mobile adult entertainment and proudly continue to bridge the gap of individual consumer needs, driving quality entertainment experiences on the mobile device. Offering consumers what they want in the best possible way is a no-brainer, really.”

What consumers want, apparently, is non App Store sanctioned adult fun, and that is what these firms want to give them.

According to a statement released by the pair, the content, which will apparently be exclusive to the firms, will be provided “without any direct relationship with mobile network operators, content aggregators or mobile device manufacturers”.

Instead it will be promoted through ads and charged via third party payment sites, which sounds pretty much like the normal way of doing things online to us, especially when it comes to porn.

Julia Dimambro, the owner of Cherry Media, reminded us why dialogue is not an important part of the adult entertainment industry, when she added, “To work with AMV that does nothing but engage in direct dialogue with consumers and devotes all of their energy to convert what the consumer truly wants; to us is nothing short of inspirational.